Few things get a hairstylist as excited as a new line of products to play with and that’s exactly what we’ve been doing the past few weeks. Bond Street is proudly the first and only salon in Delray Beach carrying the newly launched elite line of products by R + Co, Bleu.
Named after tranquil destinations such as Capri and Monaco, and their healing capabilities, Bleu is really setting the standard for sustainability in luxury haircare. Every product in this line is made thoroughly from post-consumer recycled material, 100% aluminum and sugarcane plastic as well as being completely recyclable, as is its bold seventies YSL inspired packaging. The company is partnered with One Tree Planted and even goes as far to include a seed card with each product to support their reforestation initiative: we love to see it!
The line is boasted to bring access to editorial hair at home. Bleu’s inspiration and co-founder, celebrity stylist Garren, would know, too. Garren, a cultural icon, is responsible for looks like Madonna’s Marilyn Monroe do, Brooke Shields’ hair in the 1980’s Calvin Klein ads. With five decades of fashion experience and god knows how many magazine covers, he still retains an A-list clientele including Kendall Jenner and Victoria Beckham. On top of its combination of luxury and sustainability, Bleu is also very user friendly.
While the scent is clean and sophisticated, think watching a tropical sunset from the leather interior of limousine, and the packaging to die for, the products’ performance are really the star of the show. Straightforwardly organized in color coded groups: essentials, color retention, repair and volume, the guessing game is left out of the framework for clients. We’ve found the products to be very light and a pleasure to work with. No getting your brush stuck in your hair at the end of your blowout to see here.
Perhaps the most innovative product line to launch since Oribe in 2008, it is very refreshing to see something so sophisticated actually do what it says it will do. Putting modern technology to work, each product contains the Bleu Molecule Complex. Micro-encapsulated sugar molecules repair, hydrate and protect while delivering active ingredients to both the inner and outer structure of the hair. Revival and manageability are quickly tangible as these products work very quickly. The De Luxe Reparative Masque needs only a comb through and five minutes to fortify and significantly increase manageability. The line is a multitasking powerhouse, providing UV and heat protection up to 450 degrees throughout.
This all sounds very South Florida, doesn’t it? We are excited to share it with you!
Laura Powers, 2021. Author retains ownership; reuse or reprint by permission only.